Redesigning

Product re-designing focuses on modification of an existing product. The objective of re-designing a product is to optimize its performance by adding new functionalities and taking advantage of emerging technologies. The re-designing effort can be for expanding into new markets, increase product quality and performance, differentiation, keeping pace with competitors, or to reflect an overall company re-branding and improve consistency. The best product redesign will bring in new customers and keep the old loyal customers happy.

A product may require some “tweaking” to place it in the exceptional product category. With your product sample, we can effectively explore viable product improvement options. Whether it is for stronger performance, enhanced durability, or improved functionality, we can create product improvements that not only enhance an already good product, but also offer new options that can benefit the success of the product.

Process & Considerations:

• Market & competition analysis - who, what, how, why

• Patents analysis (where applicable)

• Customers feedback and needs identification

• Trend analysis - human factors (desirability), technical factors (feasibility), and business factors (viability)

• Design-to-market (branding)

• Prototypes testing & evaluation